Estadísticas y tendencias del mercado de extensiones de pestañas en EE. UU. (2024)
Feb 20, 2024
In this article:
The lash extension business, alongside with lash lift kits, is a key part of the global beauty market, and it's growing fast due to increasing consumer interest in beauty enhancements and personal grooming.
Our research will share important numbers about the lash extension market in the US, measure the market size and showcase the factors are influencing the current market growth.
We'll discuss the customer behavior and the trends that keep the lash extension market dynamic.
Key Facts
- The lash extension market size is valued at USD 1.36 Billion in 2020 and is projected to reach USD 2.31 Billion by 2028
- Approximately 71% of consumers in the US are now shopping for beauty products online.
- Top consumed eyelash extensions are those made of synthetic materials (60% of the market share)
- Top consumers demographics in the US include 18-34 years old females, making up 51% of the whole industry.
Market Analysis
Market Size and Growth
The lash extension market size in the US was valued at USD 1.36 Billion in 2020 and is projected to reach USD 2.31 Billion by 2028, growing at a CAGR of 6.95% from 2021 to 2028.
Projected growth rates for the industry were optimistic, often cited in the range of 5-7% CAGR (Compound Annual Growth Rate) over the next few years.
Key factors that are driving the market growth include the increasing impact of social media, lifestyle changes, willingness to spend more on beauty and personal grooming and rapidly evolving fashion trends.
Approximately 71% of consumers in the US are now shopping for beauty products online. This underscores the digital transformation in shopping behaviors and the importance of businesses’ online presence.
Consumer Demographics
Top consumers in the US can be broken down to the following list:
- Young Adults (18-34 years old) - 50% : This age group is the primary market for lash extensions, driven by a strong interest in fashion, beauty trends, and social media influence. Young adults are more likely to experiment with beauty enhancements and seek out lash extensions for both special occasions and everyday looks.
- Middle-Aged Adults (35-54 years old)- 42%: There's also significant interest in lash extensions among middle-aged adults, often seeking a more permanent solution to achieve a youthful appearance and save time in their beauty routines.
- Seniors (55+ years old)- 5% : Only 5% of the whole consumers are people over 55+ age, these are the women who are seeking of ways to rejuvenate their look through lash extensions.
- Gender: While traditionally more popular among women, there's a growing interest from men in beauty treatments, including lash extensions, particularly in fashion-forward and cosmopolitan areas. But, only 2% of the whole market consumers are men.
Source: https://www.dolvlashes.com/complete-statistics-on-eyelash-trends-for-lash-artists
Average Pricing Statistics
Consumers in the US typically spend between USD 100 and 250 for a full set of lash extensions, but prices can go significantly higher in upscale salons or with top-tier lash artists. The cost can vary depending on the type of lashes (synthetic, silk, mink), the density desired, and the complexity of the application.
- Refills and Touch-ups: Lash extensions require regular maintenance to keep them looking their best. Consumers usually return for touch-ups or refills every 2 to 4 weeks. The cost for these maintenance visits generally ranges from USD 50 to 100, depending on how many lashes need to be filled in.
- Regular Maintenance: The natural lash cycle means that lash extensions gradually fall out along with the natural lashes they're attached to, which typically happens within a 6 to 8 week period. To maintain the fullness of the lash extensions, regular maintenance every 2 to 4 weeks is recommended.
Product and Service Statistics
Popular Types of Lash Extensions
#1 Synthetic: These are typically the most popular choice due to their affordability, availability, and versatility. Many clients in the US opt for synthetic lashes because they offer a wide range of styles and can provide a dramatic look at a lower cost.
Synthetic eyelashes are only projected to grow at a CAGR of 1.8% from 2020 to 2030.
#2 Mink: Mink lashes are considered a premium option and are popular among clients who are willing to invest more for a luxurious and natural appearance. While they may not be as widely used as synthetic lashes, mink extensions have a dedicated following among those who prioritize quality and comfort.
The mink eyelashes segment led the global market with a share of more than 40.0% in 2018. The impressive demand for mink eyelashes, commanding a plenary share of over 40.0% in the global market in 2018, stands as a statement to their buzz in the eyelash extension industry.
#3 Silk: These lashes are also popular, particularly among clients who prefer a softer and more natural look compared to synthetic lashes. They offer a good balance between affordability and quality, making them a preferred choice for many lash enthusiasts.
DIY vs. Professional Services Statistics
Preference for Professionalism: Many consumers in the US and across the world prefer professional lash extension services due to the high level of skill and expertise required to apply lash extensions safely and effectively. Professional technicians are trained to customize the lash look to suit the client's eye shape, preferences, and natural lash condition, ensuring a more personalized and satisfying outcome.
The professional application segment held the largest share of more than 60.0% in 2018.
Growing Interest in DIY: There has been a noticeable increase in the availability and popularity of DIY lash extension kits, especially among consumers looking for a more affordable and convenient alternative to salon visits. These kits appeal to individuals comfortable with applying lash extensions themselves and those looking to save time and money.
The DIY eyelash extension market in the US is expected to grow at a ~7.3% CAGR from 2023 to 2033, compared to a ~4.6% CAGR from 2018 to 2022.
Consumer Behavior and Preferences
Reasons for Choosing Lash Extensions
Consumers opt for lash extensions for a variety of reasons, reflecting the versatility and appeal of this beauty treatment. The motivations behind choosing lash extensions often intersect with personal beauty goals, lifestyle needs, and the desire for self-expression such as:
- Special Occasions
- Daily Beauty Routine
- Confidence boost
- Lifestyle and Convenience
Satisfaction and Repeat Business
Specific percentages of repeat customers for lash extension services can vary widely depending on the salon, location, and quality of service. However, the industry tends to have a high rate of repeat business due to the nature of the service.
More Factors Contributing to High Customer Satisfaction and Repeat Business
- Durability of Lash Extensions
- Customer experience
- Aftercare Support
- Loyalty Programs
- Safety and Hygiene Practices
Health and Safety Concerns
Lash extensions, while widely popular for their aesthetic benefits, can be associated with certain health concerns or side effects.
- Allergic reactions
- Infections
- Natural Lash Loss
- Eye Irritation
- Contact Dermatitis
Top Companies Market Share in Eyelash Extensions Industry
- Qingdao LashBeauty Cosmetic Co. Ltd. (world beauty eyelashes)
- BABIL LASHES FACTORY COMPANY
- Bella Lash Extensions
- Eyelashesworld
- Emeda eyelash Company
- dolvlashes
- JAUNTSKY ARTS&CRAFTS CO. LTD.
- JTFIL Eyelashes
- Qingdao Meecil International Trade Co. Ltd. (MEECIL Lashes Factory)
- Xtreme Lashes LLC
References:
1. Global Lash Extension Market Size By Product, By Constituent, By Distribution Channel, By Geographic Scope And Forecast.https://www.verifiedmarketresearch.com/product/lash-extension-market/
2. Complete Statistics On Eyelash Trends For Lash Artistshttps://www.dolvlashes.com/complete-statistics-on-eyelash-trends-for-lash-artists/
3. Lash Extension Market, by Transparency Market Researchhttps://www.transparencymarketresearch.com/lash-extension-market.html
4. Eyelash Extension Industry Statistics: Market Report & Data, by GITNUX marketdata report 2024https://gitnux.org/eyelash-extension-industry-statistics/
Josef Mohamed
Josef Mohamed is a Content Marketer and Web Designer with over 6 years of experience.He brings a wealth of knowledge to his work, making him a reliable source for readers interested in practical insights about beauty.His writing style is straightforward, aiming to provide real facts and avoid common myths in the beauty industry.